Case Study: Illustrations for Transporting Service

The case study shows the process of designing custom digital illustrations for a Transportation service: from the idea and sketches to a complex digital artwork.

Illustration number 1

The Feeling of Being in Peace

Target Market:

men and women ages 18+ who travel frequently for business (or pleasure)

Personas:

Gina

30

programmer

Lives in SF

Travels for work everyday

Pain point: Lack of parking spots in SF

In this illustration, we show a woman who enjoys her coffee and her gesture, her face and the smooth line above her represent the feeling of being comfortable.

Illustration number 2

The Feeling of Being at ease

Persona:

Ben

40

Busy businessman

Lives in Oakland

Travels for work to SF everyday

Pain point: Wasting a lot of time in traffic for rush hours

In this illustration, we show them how they can experience a worry free journey with Uber. The character is reading a newspaper while sitting comfortably and Uber does the rest for him!

I added some clouds and a balloon above him to enforce the feeling of being worry free!

Illustration number 3

The Feeling of Being in Power

Personas:

Mina

18

Student Lives in SF

Travels for party and meeting friends frequently

Pain point: Hard to commute with public transportation

In this illustration, we show a woman who seats on a map and her gesture creates the feeling that she has full control and power over anywhere she wants to go.

Thanks!